Tools, apps and SaaS for advertising agencies. It feels like every other article you read is telling you about what new tools you need in order to run your advertising agency. But when there are literally thousands of different tools on the market (there’s estimated to be around 2000 different ones for marketing alone!), how do you know which ones you need to implement without your team feeling overloaded? We’ve outlined 6 different categories of tools that advertising agencies can use to help create and manage projects and help with the sales and marketing side of the advertising agency.
1. Design Tools
For advertising agencies this is a an obvious one, but it would be odd not to mention it. Depending on what types of advertising you are doing you’ll require different types of tool. There are plenty of tools for graphic design, video advertising, HTML5 banner design – the list goes on.
2. Resource Management
With dozens of different projects going on at once, sometimes you need to set back and get an overview of what is going on in your advertising agency. Resource management tools that have been tailor-made for advertising agencies can help managers see what is going on and manage where they can best use their resources.
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